A franchise pitch that sells the whole business
A 12-slide franchise sales deck for TruGolf, maker of indoor golf simulators and E6 Connect software — built to move prospective owners from problem to demo request.
TruGolf wanted prospective franchisees to see more than simulators. The deck had to sell a complete, profitable business.
I designed a 12-slide franchise deck that walks an investor through a clear argument: the old way is broken, here is one platform, here is how it earns, here is the market, here is why TruGolf wins.
A dark, premium visual system — neon green accents and floating glass objects — gave a hardware-and-software company the feel of a modern tech brand.
A franchise buyer isn't buying a simulator. They're buying a business — so every slide had to answer “how does this make me money?”
Indoor golf, sold as a franchise
TruGolf builds golf simulators and E6 Connect, its golf simulation software. Its franchise program packages hardware, software, booking, POS and support into one business for new owners.
Too much to sell, one meeting
The offer spans hardware, software, five revenue streams, operations tools, market data and a multi-stage support program.
Each slide had to carry one idea, and the whole deck had to build to a single action: book a demo.
Investors weighing a major commitment need proof, not adjectives.
Hardware, software, operations and support had to read as one product.
The brand needed to look like the future of golf, not a sports-equipment catalog.
Twelve slides. One argument. One ask.
I structured the deck as a sales story — problem, platform, proof, revenue, market, advantage, support, action — so each slide earns the next.
Data that makes the case
Seven years of market size as a rising green gradient, labels on every bar so no one squints at the axis.
“A Market on Fire” says the takeaway before the data does.
TruGolf’s column glows green, so the eye reads the comparison as a verdict.
Eight capabilities against two alternatives, scannable in seconds.
Each revenue stream gets an icon, a title and one line — diversification shown, not claimed.
A closing sentence turns the cards into an investor takeaway: lower risk, more revenue per square foot.
Premium tech, not a golf catalog
A tight set of rules kept twelve very different slides feeling like one product.
Floating 3D glass forms frame the content and signal technology without literal golf clichés.
Green marks only what matters: the key word, the stat, the winning column, the CTA.
Thin rounded cards with line icons hold every list, keeping dense content calm.
Every slide opens with a bold claim and a muted grey supporting line.
From problem to demo request
A complete franchise sales story, start to call to action.
Bay rentals, memberships, leagues, F&B and lessons, shown side by side.
Bar chart, world map and comparison table, each matched to its message.
Every path through the deck ends at “Schedule your free demo.”
The deck stops selling equipment and starts selling ownership — a platform, a market and a partner.
